My work with Brady Corporation posed an interesting challenge: writing copy simultaneously for two different brands, Seton and Emedco. Seton targeted custodians and maintenance personnel for institutions such as schools and hospitals while Emedco dealt with general consumers. Brady has a heavy emphasis on safety products, including signage, Personal Protective Equipment (PPE) such as gloves and face shields, and snowmelt compounds. Many products featured OSHA and ANSI certification.
One of my more significant assignments was creating a product guidebook and YouTube video for Brady’s lockout tagout program. Lockout tagout is a series of regulated procedures for completely shutting down large machinery in order for technicians to safely enter for repair and maintenance.
SAMPLES
EMAIL CAMPAIGNS
PRODUCT GUIDEBOOK
The Safety Professional’s Guide to Lockout Tagout
VIDEO